VIE (the Virtual Island of Entertainment) was an avatar-driven game set in an exotic and mysterious online world. Working with agency PureMatter, Full Orange created the bulk of VIE's website copy, including two "seasons" of a weekly blog storyline, each 16 episodes long. The blog used its unique storyline to explore some of the personalities of the permanent "residents" of the world, reveal clues about the mysterious island, and promote special events for game members.